Alex Bogusky is co-founder of the ad agency Crispin Porter & Bogusky (CP+B), considered a premier creative agency with a reputation for memorable, offbeat concepts and campaigns.
He joined Crispin and Porter Advertising in 1989 as an art director, and became creative director five years later, a partner in 1997, and co-chairman in 2008. Under Bogusky’s direction, the company grew to more than 1000 employees, with offices in Miami, Boulder, Los Angeles, London and Sweden, and with annual billings over $1 billion.
During his leadership, CP+B became the world’s most awarded advertising agency. CP+B is the only agency to have won the Cannes Advertising Grand Prix in all five categories: Promo, Media, Cyber, Titanium, and Film. In 2010, Bogusky was named “Creative Director of the Decade” by Adweek magazine.
Always drawn towards social responsibility, Bogusky created groundbreaking cause initiatives at CP+B such as the “Truth Campaign,” the most successful youth-focused anti-tobacco education initiative in US history. Bogusky also helped Al Gore debunk the notion of “Clean Coal,” with TV spots directed by the Coen Brothers of “Fargo” fame. In 2010 Bogusky left what he described as “the best job on the planet,” to create The FearLess Revolution. He and his band of insurgents, in what they refer to as “the new consumer revolution,” are creating, consulting, and reporting on the emergence of a sudden and powerful counterbalance to corporate power: an educated and empowered consumer.
Bogusky serves as a moderator at leadership events such as TEDx. He is in demand as a speaker on the topic of changing customer behavior and demand resulting from the impacts of technology, climate change, food, health, energy and transportation. He hosts a talk show, FearLess Revolution, on web TV, and blogs on FearLessrevolution.com.